Privacy Policy
At Reproductive Fertility Center, we are committed to protecting the privacy of our website visitors, including any Protected Health Information (PHI) that we may receive. This Privacy Policy explains how we collect, use, and disclose PHI and other personal information.
Information We Collect
When you visit our website, we may collect personal information such as your name, email address, and phone number if you choose to provide it to us through our contact forms or email addresses. We may also collect PHI, such as health status, medical history, and treatment information, if you voluntarily provide it to us for the purpose of receiving healthcare services. We also collect non-personal information such as your IP address, browser type, and operating system.
How We Use Your Information
We use your personal information, including Protected Health Information (PHI), to provide you with healthcare services and to manage our operations. This includes scheduling appointments, providing treatment, billing and payment processing, and maintaining medical records.
We may also use your personal information to respond to inquiries, provide requested information, and send you newsletters and updates about our services.
With your explicit consent, we may use your email address to send you marketing communications. We may also use your email address to create custom audiences on platforms such as Facebook or Instagram, allowing us to serve relevant ads based on your interests and prior interactions with our website. By providing your email address, you consent to these uses and acknowledge that your information will be handled in accordance with this Privacy Policy.
In the future, with your consent, we may also use your phone number to send SMS text messages for marketing, appointment reminders, or important service updates. Standard messaging rates may apply. You may opt out of marketing emails or SMS messages at any time by following the instructions in the message or emailing us at marketing@reproductivefertilitycenter.com.
Disclosure of Information
We do not sell, trade, or otherwise transfer your personal information, including PHI, to outside parties without your consent, except as required by law or for the purposes of treatment, payment, or healthcare operations. We may disclose your personal information to our trusted third-party service providers who assist us in providing healthcare services or conducting our business.
Security of Information
We take reasonable measures to protect the security of your personal information, including PHI, but no method of transmission over the Internet or electronic storage is 100% secure. We comply with HIPAA’s security and privacy regulations, including technical, administrative, and physical safeguards to protect PHI.
Cookies
We use cookies to enhance your user experience and to understand how you interact with our website. You can choose to disable cookies in your browser settings, but this may affect the functionality of our website.
We use third-party services such as Google Analytics and Google Tag Manager to collect aggregate data about how users interact with our website. This data helps us improve user experience and evaluate the effectiveness of our marketing campaigns. These services may track your IP address, time spent on site, referral source, and pages visited.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For more information about how Google uses your data, please review Google’s Privacy Policy.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites.
Business Associate Agreements
We sign Business Associate Agreements (BAAs) with all third-party companies that handle PHI to ensure that they are complying with HIPAA regulations and safeguarding the PHI they handle. These agreements outline the specific requirements for protecting the privacy and security of PHI and set forth the legal obligations for our business associates to comply with these requirements.
Children's Privacy
We do not knowingly collect or use any personal information from children under the age of 13. If we become aware that we have collected such information, we will take steps to delete it.
Data Retention Policy
We retain personal data for as long as necessary to provide the services requested by you, or for other essential purposes such as complying with legal obligations and resolving disputes.
International Data Transfer
Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
Data Subject Rights
You have the right to access, correct, delete, or transfer your personal data that we hold. You can exercise these rights by contacting us at the details provided below.
Changes to Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at contactus@reproductivefertilitycenter.com.
